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tinder
project overview
2021 - present
about✐
As a product designer on the Growth and Revenue team, my projects revolve around optimizing revenue streams and curating a premium experience within Tinder. My role requires highly strategic and detail-oriented thinking. The revenue team works with technically complex domains, thinking systematically, and adapting to new insights or evolving requirements. For each of my projects, I'm able to work as the lead designer and have complete ownership over my domain.
revenue
Payment selection and account management
Created an end-to-end flows for checkout, subscription cancellation, and payment management that was originally completely handled exclusively in the Google Play/App Store.
growth
Tinder Success Stories Microsite
Designed a microsite that also has an entry point on the Tinder web homepage that provides a branded, celebratory touchpoint for prospective users to see real life examples of Tinder love stories. This website also allows couples to submit their own stories and contribute to Tinder's ecosystem of successful matches.
revenue
Swipe Note Redesign
This project allowed me to rebrand the Swipe Note receiver experience into a more engaging, safe space within Tinder. By allowing users to directly reply to profile content, the messages are more contextual. Throughout this project, I worked across several teams and collaborated with cross functional partners to reach a solution that was both within engineering scope and well-designed for a scalable future.
revenue
Boost Extension
Designed Tinder's first live notification. The Boost notification shows the progress of a user's active Boost and encourages users to re-open the app before their Boost ends in order to extend at a discounted price.
growth
Notification Center
Led the creation of Tinder's first notification center, including each of the notification category icons. Defined the banner structure that became a reusuable component for all Tinder notifications/user education with CTAs.
